TARA BKF RURAL TECHNOLOGY STAGES IN THE TBRT FRANCHISING SYSTEM (CASE – MCRTILES) Pre-Franchising Stage: TBRT identifies a region where MCR roofing tiles have potential demand and where they do not hold market leadership nor brand image. Thus TBRTs pre-franchising activities are adopted whereby MCRtiles are appropriately positioned among other roofing tiles ... devalt.org
